The Twitter Book

The Twitter Book--------------------------------------------------Media organizations should take note of Twitter's power to quicklyreach their target consumers' - Tim O'Reilly (@timoreilly), in a LosAngeles Times interview, March 2009. Why is Twitter so popular? Howcan you get involved? And, most importantly, how can it benefit youor your business? The Twitter Book answers those questions and more,in a fun, full-color format that's packed with helpful examples andclear explanations that won't tangle you up in technical jargon. Twitterrepresents an evolution in Internet participation. With a maximum of140 characters per message, it's easy to stay connected to friendsand family, meet new people, track news, and market your company. However,despite its flexibility, Twitter can be somewhat difficult to figureout - The Twitter Book provides a clear, user-friendly introduction.Co-written by Tim O'Reilly, CEO of O'Reilly Media, and one of Twitter'smost-followed mindcasters, with more than 100,000 subscribers, thispractical guide will help you: get comfortable using Twitter, whetheryou're a new user or already have some experience with it, learn allaspects of this service quickly, with full-color illustrations on everyspread, make the most of Twitter, with advice and ideas for using thebest third-party tools, and determine how Twitter can help your business,with a special chapter on viral marketing. If you're new to the Web2.0 phenomenon, and want to know exactly what Twitter is and what micro-bloggingcan do for you, this is the authoritative guide you're looking for.--------------------------------------------------Author Biography: Tim O'Reilly is the founder and CEO of O'Reilly Media,Inc., thought by many to be the best computer book publisher in theworld, and an activist for open standards. O'Reilly Media also publishesonline through the O'Reilly Network and hosts conferences on technologytopics, including the O'Reilly Open Source Convention, the O'ReillyEmerging Technology Conference, and the Web 2.0 Conference. Tim's blog,the O'Reilly Radar watches the alpha geeks to determine emergingtechnology trends, and serves as a platform for advocacy about issuesof importance to the technical community.For everything Tim,see tim.oreilly.com.Sarah Milstein is a Web 2.0 strategist and co-founder of 20slides.com,a site for lively, work-related workshops. She is the author of Twitterand the Micromessaging Revolution, an O'Reilly Media research report.Previously, she was on the senior editorial staff at O'Reilly, whereshe founded the Tools of Change for Publishing conference (TOC) andled the development of the Missing Manuals, a best-selling series ofcomputer books for non-geeks. She's also written for the series, co-authoringGoogle: The Missing Manual.A Before joining O'Reilly in 2003, Sarahwas a freelance writer and editor, and a regular contributor to TheNew York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label thatdistributes and promotes the work of children's musician Laurie Berkner.