The Fusion Marketing Bible - Fuse Traditional Media

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, &Digital Media to Maximize Marketing--------------------------------------------------Turbocharge your marketing efforts with the powerful FUSE! strategy." The "Fusion Media Marketing Bible" explains how to pinpoint the most"effective elements of your traditional marketing efforts and combinethem with social media and digital marketing to reach more customersthan ever, while spending less money. Packed with case studies fromLinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants,and other companies that have made fusion marketing work for them,it provides everything you need to drive dramatic increases in traffic" and revenues. Praise for the "The Fusion Marketing Bible": "As many"marketers get attached to social media 'tools,' they have forgottenthat all marketing is about having conversations and providing realbenefits to customers. Lon's techniques will teach you how to 'fuse'traditional media, social media, and digital media to create authentic" conversations that build trust, loyalty, and, yes, revenue." (Carmine" Gallo, author of the bestselling books "The Apple Experience", "The" Presentation Secrets of Steve Jobs", and "The Innovation Secrets of" Steve Jobs"). "Perfect for entrepreneurs looking to better understandthe relationship between traditional media and marketing and social" media. A very likeable book indeed!" (Dave Kerpen, "New York Times"" bestselling author of "Likeable Social Media" and "Likeable Business")." "Lon shows us how to make traditional, digital, and social marketing" work in concert. He gets us thinking about marketing in 3D." (Erik" Qualman, bestselling author of "Socialnomics" and "Digital Leader")."It includes 21 videos accessible through QR codes.--------------------------------------------------Author Biography: Lon Safko is the author of the bestselling book TheSocial Media Bible and the founder of 14 companies. He invented the" "first computer to save a human life," as coined by Steve Jobs at Apple,"holds three patents for Three- Dimensional Internet Advertising, andhas 18 inventions in the Smithsonian Institution in Washington, D.C.