Likeable Social Media - How to Delight Your Customers

Likeable Social Media, How to Delight Your Customers, Create an IrresistibleBrand, and be Generally Amazing on Facebook (& Other Social Networks)--------------------------------------------------This title includes access to 3 exclusive ebooks for hardcover readersonly! The secret to successful word-of-mouth marketing on the social" web is easy: be Likeable. "Dave Kerpen's insights and clear, how-to"instructions on building brand popularity by truly engaging with customerson Facebook, Twitter, and the many other social media platforms are" nothing short of brilliant". (Jim McCann, founder of 1-800- FLOWERS.COM" and Celebrations.com). "Alas, common sense is not so common. Dave takes"you on a (sadly, much needed) guided tour of how to be human in a digital" world". (Seth Godin, author of "Poke the Box"). ""Likeable Social Media"cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world ofdigital marketing and communications. Being human-being likeable-will" get you far". (Scott Monty, Global Digital Communications, Ford Motor" get you far". (Scott Monty, Global Digital Communications, Ford Motor" Company). "Dave gives you what you need: practical, specific how-to" advice to get people talking about you". (Andy Sernovitz, author of" "Word of Mouth Marketing: How Smart Companies Get People Talking"). Aboutthe Book: A friend's recommendation is far more powerful than any advertisementtoday. It seems that everyone is connected 24 hours a day, seven daysa week to Facebook, Twitter, Pinterest, and many other social sites.Each opinion, judgment, and idea is sent out to the world the momentit's formed. Recommendations travel farther - and faster - than everbefore. There's no doubt a marketing revolution is afoot. TV, radio,and print ads are out - and personal likeability is in. When it comes" to your business, one Facebook "like," one Twitter retweet, or one"blog post share can translate into major sales. But how do you getpeople to click? Written by Dave Kerpen-the expert on turning likeability" into measurable profits - "Likeable Social Media" is about harnessing"the power of the social web to build effective word-of-mouth marketingcampaigns that will transform your business. In this fun but highlysubstantive read, Kerpen gives you the information and tools you needto truly engage your customers and help them spread your message far and wide. He reveals all the secrets to popularizing a brand by beingauthentic, engaging, and transparent-and he teaches you the same methodshe used to redefine brands such as 1-800-FLOWERS.com, Neutrogena, Verizon" FiOS, and dozens more. "Likeable Social Media" teaches you the ins" and outs of: listening to your customers" attracting your first fans" to good and bad comments" and surprise" is the key to social media business success. "Likeable Social Media""will get you there at little or no cost to your business.--------------------------------------------------Author Biography: Dave Kerpen is CEO of Likeable Media, a social mediaand word-of-mouth marketing firm, which was included in the INC 500fastest-growing private companies in the United States for both 2011and 2012. Kerpen is also a frequent keynote speaker and media commentator.Likeable was named one of the best places to work in New York Cityby Crain's in 2012. He lives in New York.