Return on Influence: The Revolutionary Power of Klout

Return On Influence: The Revolutionary Power of Klout, Social Scoring,and Influence Marketing--------------------------------------------------We are on the cusp of a marketing revolution. And it is being led by" you. "Influence is the ability to cause, affect, or change behavior."Mark Schaefer helps you define the outcomes you wish to see ...and" measure them!" --Brian Solis, author of The End of Business as Usual" "Schaefer's book has earned its place on the shelf of anyone looking" to find influencers--or become one." --Harold Burson, founder, Burson-Marstel" "Return on Influence is definitive, exciting, and endlessly practical."In an age where marketing budgets are tight and getting tighter, socialmedia--and particularly influence marketing--has become the silver" bullet to solve all problems. Consider this book the marksmen's manual."" --Rick Wion, Director of Social Media, McDonald's "I could not stop"reading this book. Mark Schaefer demystifies the power of influencein this insider's guide to combining content strategy with network" interactions to create social conversations that move markets." --Ardath" Albee, author of eMarketing Strategies for the Complex Sale "A fascinating"exploration at how you track and increase your online influence. Real-world strategies for real-world companies." --Randy Gage, author of ProsperityMind About the Book: Return on Influence is the first book to explorehow brands are identifying and leveraging the world's most powerfulbloggers, tweeters, and YouTube celebrities to build product awareness,brand buzz, and new sales. In this revolutionary book, renowned marketingconsultant and college educator Mark W. Schaefer shows you how to usethe latest breakthroughs in social networking and influence marketingto achieve your goals through: In-depth explanations of the sourcesof online influence--and how they can work for or against you Interviewswith more than 50 experts, including tech blogger Robert Scoble, Influenceauthor Robert Cialdini, and industry thought leaders such as Mitch" Joel, Jay Baer, and Christopher S. Penn An insider's look at the controversialsocial scoring company Klout and its process for assigning influencenumbers to everyone Practical, actionable tips to increase your ownpersonal power and online influence More than a dozen original socialinfluence marketing case studies Even if you already use social mediaplatforms such as Facebook, LinkedIn, YouTube, Twitter, or bloggingto maintain an online presence, this eye-opening, action-ready guide" shows you how to reach the "superconnectors" who ignite epidemics through"word-of-mouth influence ...and become one yourself. This is the futureof marketing at your fingertips: low-cost, high-speed, influence driven,and powerful. Filled with fascinating case studies, interviews, andinsider advice, this essential guide prepares you for the next waveof social networking. This is how to win friends and influence peoplein the digital age--with a Return on Influence.--------------------------------------------------Author Biography: Mark Schaefer is the director of Schaefer MarketingSolutions, and has 28 years of global sales and marketing experienceand advanced degrees in business and applied behavioral sciences. Heis an award-winning business writer, university lecturer, and innovator,receiving seven international patents for new product ideas with Fortune100 companies. He serves as an adjunct professor of marketing at RutgersUniversity.