Manager's Guide to Online Marketing (Briefcase Books)

n/a--------------------------------------------------For busy managers, a comprehensive crash course on today's most importantmarketing platform. Online marketing has evolved far beyond just websitesand banner ads. Increasingly, a business' credibility now rests onits ability not to just embrace digital platforms, but to coordinate" a broad spectrum of media in every campaign. "Manager's Guide to Online" Marketing" explains how to do this and more by planning and executing"effective cross-channel digital outreach using an array of the latest,most sophisticated tools and strategies. Jason Weaver is a leadingauthority in social media with more than 15 years experience as anentrepreneur, executive, and innovator.