Harvard Business Review on Reinventing Your Marketing (Harvad Business Review)

Harvard Business Review on Reinventing Your Marketing--------------------------------------------------Stop pushing products and start cultivating customer relationships.If you need the best practices and ideas for marketing today but don'thave time to find them this book is for you. Here are 10 inspiringand useful perspectives, all in one place. This collection of HBRarticles will help you: figure out what business you're really in,collaborate with customers to meet current and future needs, createproducts that perform the jobs people need to get done, get a bird's-eyeview of your brands' strengths and weaknesses, tap a market that'slarger than China and India combined, deliver superior value to yourB2B customers, and, end the war between sales and marketing.--------------------------------------------------Author Biography: If you need the best practices and ideas for thebusiness challenges you face--but don't have time to find them--HarvardBusiness Review paperbacks are for you. Each book is a collection ofHBR's inspiring and useful perspectives on a specific topic, all inone place.