How to Write a Great Business Plan (Harvard Business Review Classics)

How to Write a Great Business Plan--------------------------------------------------Judging by all the hoopla surrounding business plans, you'd think theonly things standing between would-be entrepreneurs and spectacularsuccess are glossy five-color charts, bundles of meticulous-lookingspreadsheets, and decades of month-by-month financial projections.Yet nothing could be further from the truth. In fact, often the moreelaborately crafted a business plan, the more likely the venture isto flop. Why? Most plans waste too much ink on numbers and devote toolittle to information that really matters to investors. The result?Investors discount them. Timely in this age of innovation, How toWrite a Great Business Plan helps you give your new venture the bestpossible chances for success.--------------------------------------------------Author Biography: William A. Sahlman is Dimitri V. d'Arbeloff Professorof Business Administration at Harvard Business School and Senior AssociateDean for External Relations.