The McGraw-Hill 36-Hour Course: Product Development

The McGraw-Hill 36-hour Course Product Development--------------------------------------------------A complete course in product development--without the tuition! Howdo the world's most creative and successful companies approach productdevelopment? With ruthlessly disciplined innovation, according toAndrea Belz. It's a whole new way of ensuring consistent success fromthe initial product conception to communicating its value to customers.The McGraw-Hill 36-Hour Course on Product Development provides thetechniques you need to know, along with case studies of how companieslike Apple, Google, and Cisco create their own remarkably efficientdesign and engineering processes. Designed as an easy, self-paced coursecomplete with chapter-ending quizzes and a final exam, this book explainshow to implement best practices for successful product launches everytime.--------------------------------------------------Author Biography: Andrea Belz, Ph.D., M.B.A., provides in-depth guidanceto global leaders in innovation. Her combined experience in technologyreview and business analysis has been used by international corporationsand world-class educational institutions, including General Electric,the California Institute of Technology, and NASA.