Project Management in New Product Development

Project Management in New Product Development--------------------------------------------------Turn Innovative Ideas into Products and Services--and Manage and ControlThem Using Project Management Tools The first book to integrate projectmanagement and product development, Project Management in New ProductDevelopment shows you how to manage the translation of ideas into newproducts and services and get them to market cheaper, better, and fasterusing advanced project management tools and techniques. Packed withdetailed case studies and illustrations, this unique book explainshow to move new products and services quickly from concept to productto market as a managed and seamless process free of problems and delays.This project tool also shows how to ensure that bad products are stoppedat gateway points, before they become product and project failures.Project Management in New Product Development features: The first integratedtreatment of project management and new product development designedfor modern, globally oriented firms Numerous case studies coveringsoftware, technology, electronics, construction, telecommunications,military, and aerospace 150 informative tables, figures, and graphics--------------------------------------------------Author Biography: Bruce Barkley is more than 30 years' experience inproject management in both industry and government. One of his recentassignments include working with Coca Cola's new product developmentprocess.