The Execution Premium - Linking Strategy to Operations for Competitive Advantage

The Execution Premium, Linking Strategy to Operations for CompetitiveAdvantage--------------------------------------------------In a world of stiffening competition, business strategy is more crucialthan ever. Yet most organizations struggle in this area - not withformulating strategy but with executing it, or putting their strategyinto action. Owing to execution failures, companies realize just afraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert Kaplan and David Nortonin The Execution Premium. Building on their breakthrough works onstrategy-focused organizations, the authors describe a multistage systemthat enables you to gain measurable benefits from your carefully formulatedbusiness strategy. Drawing on extensive research and detailed casestudies from a broad array of industries, The Execution Premium presentsa systematic and proven framework for achieving the financial resultspromised by your strategy.--------------------------------------------------Author Biography: Robert S. Kaplan is the Baker Foundation Professorat the Harvard Business School. David P. Norton is a founder anddirector of the Palladium Group, a consultancy focusing on strategyexecution.