Fantastic, When Being Good is Not Enough--------------------------------------------------GOOD JUST ISN'T ENOUGH. BE FANTASTIC Good is just average. Who wantsto just be 'good' anymore? Most people are good, and you can't affordto be just the same as everyone else. Would you want to employ someonewho is just good at their job? Would you buy a product that's justaverage? Nowadays everything needs to be better. To stand out in businessand in life you have to be fantastic. Alan Austin-Smith knows howto get there and he's developed the 'Fantastic theory' to show us all" how. Fantastic people share seven characteristics. Passionate" Delighting peopleFun. How many do you have? Make it all of them. Push your businessto shine. Make it fantastic! * A full-colour, highly visual book withreal impact in motivating you to be Fantastic! in all that you do *Straightforward advice that anyone can apply in their work or life,or in running their own business * Covers perennial selling topicssuch as motivation, confidence, creativity and communication