What You Need to Know About Marketing

What You Need to Know About Marketing--------------------------------------------------Marketing is shrouded in arcane mystery and buzzwords. It frightensmany and bewilders others. Yet every business, from the hand-car-washby the side of the road, to the world's most famous brands, engagein marketing every single day. This is an essential, reliable, speedyand up to date guide to the most robust and important concepts in marketing.Thisbook shows you how to understand and do marketing without having tostudy a degree or a diploma in it. Along the way it shows you whathas been learned about marketing over the centuries, what experts canteach us that we can use ourselves, how marketing has changed in ournew 'digital' world, and how to avoid classic mistakes.In short,this is all you need to know about marketing.Introduction - Marketing:the world's second oldest business activityChapter 1 - The Product.Chapter2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Mediaand Digital Marketing