Marketing Secrets (Collins Business Secrets)

Marketing--------------------------------------------------The marketing secrets that experts and top professionals use. Get resultsfast with this quick, easy guide to the fundamentals of Marketing Includeshow to: * Position your product for a target market * Build a brilliantmarketing plan * Create stunning branded marketing materials * Usememorable publicity to build market interest * Take advantage of newtechnology--------------------------------------------------Author Biography: Peter Spalton CMC works as a freelance marketingconsultant for multinationals, private companies, family business andpublic bodies. He mentors chief executives and sales directors throughoutthe UK. He has also held senior marketing positions in ICL, Ericssonand Nokia.