The 30 Day MBA in International Business - Your Fast Track Guide to Business Success

The 30 Day MBA in International Business, Your Fast Track Guide toBusiness Success--------------------------------------------------As business becomes increasingly reliant on succeeding in export markets,the need for specialist knowledge in international trade is at itshighest. With thorough explanations to describe the current internationalbusiness environment as well as international case studies which includeIKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tato Nano,The 30 Day MBA in International Business will boost your knowledgeand help you play a more rounded role in shaping the direction of yourorganization. It covers all the essential elements of internationaltrade and business, including international marketing strategy, managinginternational organizations and selecting global strategic partnersas well as finance, accounting and human resource management. The30 Day MBA in International Business is packed with links to freeresources from the top business schools as well an online list of sourcesto keep you informed on all the key business issues.--------------------------------------------------Author Biography: Colin Barrow has spent 15 years applying the principlesand knowledge acquired through his own MBA to successfully runningcompanies. He has lectured, researched and collaborated with colleaguesin business schools in the UK, America, Australia, the Far East andthroughout Europe and is currently a visiting fellow at Cranfield Universityand teaches there regularly. He is also the author of The BusinessPlan Workbook and Financial Management for the Small Business (bothKogan Page).