The Arab World Unbound - Tapping into the Power of 350 Million Consumers

The Arab World Unbound, Tapping into the Power of 350 Million Consumers--------------------------------------------------An expert's guide to exploring business opportunities in the burgeoningArab marketplace This groundbreaking book reveals the myriad opportunitiespresented by the Arab World's market of 350 million consumers, whocollectively wield the ninth-largest economy in the world. Based onthe author's firsthand research, including hundreds of market visitsand more than 600 interviews at companies doing business throughoutthe region, this book shows how globally interconnected and vibrantthe Arab markets are. Through a rich blend of data and anecdotal observations,it chronicles how, by respecting the region's culture and religiousnorms, hundreds of local and multinational companies and entrepreneurs" are creating successful businesses in this large and growing marketplace.